PPC & Paid Ads
Pay only for results that matter. Learn how to set budgets in ₹, write ads people click, build pages that convert and track every lead and sale.
Launch Your First Google Ads Campaign: A Step-by-Step Guide
From account setup to your first conversions, with a ₹500/day example plan.
New to PPC?
Follow these three steps in order.
Budgets & Bidding
Decide how much to spend and let bidding work for you, not against you.
More on Budgets & Bidding →PPC: common questions
How much should I spend on ads to start?
Start with a budget you can afford to learn with for at least 2–4 weeks. Many small Indian businesses begin with ₹300–₹1,000 per day. Our budget calculator helps you work backwards from your lead goal.
Should I hire an agency or run ads myself?
Learning the basics yourself helps either way. Even if you hire someone later, you'll know what good reporting looks like.
What is a good ROAS?
It depends on your margins. Use the break-even ROAS calculator in our free tools to find the minimum you need to be profitable.
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