Performance Marketing
Turn ad spend into predictable growth. Learn the numbers behind profitable campaigns, set up GA4 properly and scale what works.
Break-even ROAS: The One Number Every Advertiser Needs
A simple formula, a worked D2C example and a free calculator to find your number.
New to Performance Marketing?
Follow these three steps in order.
Funnels & Strategy
Plan campaigns for every stage of the customer journey.
More on Funnels & Strategy →Metrics & Unit Economics
The numbers that decide whether ads make you money.
More on Metrics & Unit Economics →Performance Marketing: common questions
What is performance marketing?
Marketing where you pay for, and measure, specific results such as clicks, leads or sales. Google Ads, Meta Ads and affiliate marketing are common examples.
What's the difference between ROAS and profit?
ROAS is revenue divided by ad spend. It ignores product cost, shipping and returns. A campaign can have a high ROAS and still lose money; that's why break-even ROAS matters.
Do I need GA4 if I use Google and Meta Ads?
Yes. GA4 shows what happens on your site across all channels, which ad platforms can't do on their own.
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