Email Marketing
Own your audience instead of renting it. Build an email list, write emails people look forward to and automate the ones that sell for you.
New to Email Marketing?
What to send in the first two weeks after someone subscribes, with templates.
Welcome EmailsFollow these three steps in order
- 1Build your first listLead magnets and signup forms
- 2Email templatesWelcome, offer and win-back
- 3Email metrics calculatorOpen, click and unsubscribe rates
- Lead magnets that work in IndiaChecklists, templates, mini-courses and discounts.
- Signup forms and popups without annoying peopleTiming, placement and copy.
- Consent and data privacy for email listsClear opt-in and India's data protection law.
- Writing subject lines people openCuriosity, clarity and personalisation.
- One email, one goalStructure an email around a single action.
- Plain text vs designed emailsWhich one fits your brand and goal.
- Welcome sequence: the most important automationWhat to send in the first 14 days.
- Abandoned cart and browse abandonmentRecover sales automatically.
- Win-back campaigns for inactive subscribersRe-engage or clean your list.
- SPF, DKIM and DMARC explainedAuthenticate your domain step by step.
- Gmail and Yahoo bulk sender requirementsAuthentication, easy unsubscribe and low spam complaints.
- List hygiene: removing bounces and inactive contactsProtect your sender reputation.
- Email metrics that matter nowClicks, conversions and revenue per email.
- Why open rates became less reliableApple Mail Privacy Protection explained.
- A/B testing emails properlyTest one thing at a time with enough subscribers.
In-depth guides
Email Marketing: common questions
Still have a question? Ask us, and real people reply.
Ask a questionContact BharatPeopleIs email marketing still worth it in India?
Yes. Email gives you a direct line to customers that no algorithm controls. It works well for D2C brands, education businesses, B2B and creators, and pairs well with WhatsApp.
Which email tool should I start with?
Pick one with a free or low-cost starter plan, a simple editor, automations and good deliverability. Many tools offer free plans for small lists.
Can I buy an email list?
No. Bought lists hurt deliverability, break consent rules and rarely convert. Build your own list with a useful lead magnet.
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