SEO
Search Engine Optimization
Get found on Google for free. Keywords, on-page SEO, local SEO for shops, technical fixes and link building.
Start SEO path →BharatPeopleGUIDESEO 101
FREE · HINDI + ENGLISH
SEO for Beginners
12 chapters · from zero to your first Google ranking
SEO for Beginners 2026: The Complete Guide for Indian Businesses
How Google search works, how to find what your customers search for, and a 90-day plan to rank your website or shop, with examples from Indian businesses.
- SEO
Google's November core update: what Indian websites should check first
- Meta Ads
Click-to-WhatsApp ads: a setup guide for D2C brands
- Google Ads
Performance Max vs Search campaigns on a small budget
- Email Marketing
Festive-season email calendar: Diwali to New Year
- Local SEO
Rank your shop on Google Maps: Google Business Profile guide
- Google Ads
Your first Google Ads campaign, step by step
- Meta Ads
Meta Ads Manager explained for first-timers
- Performance
How to calculate ROAS, CAC and break-even for your store
Learning paths
See all guides →
What do you want to learn?
Pick a skill. Each path goes from the basics to running real campaigns, in order.
PPC
PPC & Paid Ads
Run paid campaigns that pay for themselves: bidding, budgets, ad copy, landing pages and conversion tracking.
Start PPC path →G
Google Ads
Search, Shopping, Performance Max and YouTube ads, set up and tuned for Indian audiences and ₹ budgets.
Learn Google Ads →M
Meta Ads
Facebook, Instagram and click-to-WhatsApp ads: audiences, creatives, Pixel & CAPI, and scaling what works.
Learn Meta Ads →SM
Social Media Marketing
Grow on Instagram, YouTube, LinkedIn and WhatsApp with content calendars, Reels and community building.
Start Social path →@
Email & Performance
Build lists, write emails people open, then measure everything: ROAS, CAC, LTV and funnels with GA4.
Start Email path →
Your roadmap
Beginner to pro in three stages
Not sure where to begin? Follow this order. Every stage links to free guides.
Stage 01 · Beginner
Understand the basics
- How Google search & ads work
- Set up Google Business Profile
- Create Instagram & WhatsApp Business
- Learn the key marketing terms
Stage 02 · Intermediate
Run your first campaigns
- Keyword research & on-page SEO
- First Google Search campaign
- First Meta lead-gen campaign
- Email welcome sequence
Stage 03 · Advanced
Measure & scale
- GA4, conversion tracking & CAPI
- ROAS, CAC & LTV for growth
- Performance Max & Advantage+
- Building a full-funnel strategy
Complete guides
All guides →
Start with our most useful guides
Long-form, step-by-step guides you can bookmark and come back to.
SEO for Beginners
SEO
The complete beginner's guide to SEO
How search works, keywords, on-page SEO and your first 90-day plan.
Google Ads Step by Step
Google Ads
Launch your first Google Ads campaign
Account setup, keywords, ad copy, budgets and tracking, all in one place.
Meta Ads Playbook
Facebook & Instagram ads, start to finish
Campaign objectives, audiences, creatives, Pixel and reading results.
Local SEO for Shops
Local SEO
Get your business found on Google Maps
Google Business Profile, reviews and local keywords for any city or town.
From the blog
Visit the blog →
Latest articles & updates
Core update checklist
SEO
AI Overviews in India: how to keep clicks from Google
What changes when Google answers the question first, and how to still earn the visit.
₹500/day plan
Google Ads
Google Ads for a ₹500/day budget: what actually works
Campaign types, keyword match types and bidding for small budgets.
Reels that sell
10 Instagram Reel formats for local businesses
Repeatable ideas for salons, cafés, coaching centres and clinics.
WhatsApp ads
Click-to-WhatsApp ads vs lead forms: which gets better leads?
A side-by-side look at lead quality, cost and follow-up.
Subject lines
Email
Email subject lines for Indian audiences: what to test
Hinglish, emojis, urgency and personalisation, and how to A/B test them.
ROAS maths
Performance
Break-even ROAS: the one number every advertiser needs
A simple formula with a worked example for a D2C store.
The BharatPeople newsletter
One email a week. Everything that matters in digital marketing.
Read by business owners, freelancers and students across India.
- Google & Meta updates, explained simply
- One practical how-to every week
- Free templates, delivered first
Free resources
All resources →
Templates, checklists & tools
Download, copy and use them in your own campaigns today.
Checklist
SEO audit checklist
50 checks to run on any website, in order of priority.
Download free → TemplateSocial media content calendar
A 30-day planner with Indian festivals and key dates already filled in.
Get template → CalculatorROAS & budget calculator
Work out break-even ROAS and daily ad budget in ₹.
Use tool → GlossaryMarketing glossary A–Z
CTR, CPC, CPM, SERP and more, explained in Hindi and English.
Open glossary →Why BharatPeople
Made for India, not copied from the West
Indian examples
Case studies from kirana stores, coaching centres, clinics and D2C brands.
₹ budgets
Campaign plans that start small and grow, not $10,000 playbooks.
Your language
Guides in simple English and Hindi, with more Indian languages coming.
Always free
Every guide, checklist and template on this site is free to use.
Frequently asked questions
Is BharatPeople really free?
Yes. All guides, blog posts, templates and tools are free. You only need an email address to subscribe to the newsletter.
I'm a complete beginner. Where should I start?
Start with Stage 01 of the roadmap above, and begin with our SEO for Beginners guide. It explains how Google works before you spend any money on ads.
Should I learn SEO or Google Ads first?
SEO teaches you how search works and brings free traffic over time. Google Ads brings results faster but costs money. Most people learn the SEO basics first, then move on to ads.
Is the content available in Hindi?
Yes. Our core guides are available in Hindi and English. Use the language switch at the top of the page.