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Social Media Marketing and Meta Ads Course
Learn to get leads and sales from Facebook, Instagram and WhatsApp.
Educator: Ameya Shriwas
What you will learn
- Meta Business Suite and ad account setup
- Pixel and Conversions API
- Choosing the right audience
- Image, video and Reels ads
- Lead forms and WhatsApp ads
- Retargeting and lookalikes
- Budget, bidding and optimization
- Monthly Meta Ads report
Course lectures (in sequence)
3 parts · 12 lectures
Part 1 – Social Media and Meta Ads Basics4 lectures
1. Basics of Social Media Marketing and Meta Ads
2. Meta Business Suite, Page, Instagram and Ad Account Setup
3. Meta Pixel and Conversions API
4. Audience Research – Reach the Right People
Part 2 – Campaigns, Creatives and Leads4 lectures
5. Campaign Structure and Setup – Campaign, Ad Set, Ad
6. Ad Creatives – Images, Videos and Reels (with Canva)
7. Ad Copywriting and Meta Ad Policies
8. Lead Generation Ads – Instant Forms and Click-to-WhatsApp
Part 3 – Retargeting, Budget and Reporting4 lectures
9. Custom and Lookalike Audiences – Retargeting
10. Budget, Bidding and A/B Testing
11. Campaign Optimization and Advantage+
12. Monthly Meta Ads Report for Clients
About this course
From Meta Business setup to Pixel, audiences, creatives, Reels, lead forms, Click-to-WhatsApp ads, retargeting and reporting — everything is done live on a real ad account. Taught in Hindi.
Requirements
- No experience needed
- A Facebook / Instagram account
Your educator
Ameya Shriwas
Founder & Lead Trainer · Digital Marketing
View profile ›🤝 This course is offered in partnership with Edukatz (Practical Learning Platform).