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Google Ads (PPC) Practical Course
Learn to get instant leads from Google Search — from campaign setup to optimization.
Educator: Ameya Shriwas
What you will learn
- Set up a Google Ads account the right way
- Buying-intent keywords and match types
- Search campaign setup
- Writing Responsive Search Ads
- Conversion tracking (GTM + GA4)
- Budget and bid strategy
- Performance Max, YouTube and remarketing
- Monthly Google Ads report
Course lectures (in sequence)
3 parts · 12 lectures
Part 1 – Google Ads Basics and Setup4 lectures
1. Basics of Google Ads and PPC – Auction, Ad Rank, Quality Score
2. Google Ads Account Setup – Billing, GST, Verification
3. Keyword Research for Ads, Match Types and Negative Keywords
4. Search Campaign Setup – Step by Step
Part 2 – Ads, Landing Pages and Tracking4 lectures
5. Ad Copywriting – Responsive Search Ads
6. Ad Assets (Extensions) – Sitelinks, Callouts, Call, Location
7. Landing Page Optimization and Quality Score
8. Conversion Tracking – Google Tag, GTM and GA4
Part 3 – Bidding, PMax and Optimization4 lectures
9. Bidding Strategy and Budget Planning
10. Performance Max, YouTube Ads and Remarketing
11. Campaign Optimization – Save Money with the Search Terms Report
12. Monthly Google Ads Report for Clients
About this course
From creating a Google Ads account to keywords, search campaigns, ad copy, assets, conversion tracking, bidding, Performance Max, YouTube and remarketing — everything is shown live on screen. Taught in Hindi.
Requirements
- No experience needed
- A Gmail account
Your educator
Ameya Shriwas
Founder & Lead Trainer · Digital Marketing
View profile ›🤝 This course is offered in partnership with Edukatz (Practical Learning Platform).