Courses › Digital Marketing
Complete Digital Marketing Course (SEO + PPC + Social Media)
SEO, Google Ads and Meta Ads — all three together. Best for a job or freelancing.
Educator: Ameya Shriwas
What you will learn
- SEO – from audit to monthly report
- Google Ads – Search, PMax, YouTube, Remarketing
- Meta Ads – Facebook, Instagram, WhatsApp
- Conversion tracking and analytics
- Client reporting
- A portfolio for freelancing or jobs
Course lectures (in sequence)
3 parts · 36 lectures
SEO (Lectures 1–12)12 lectures
1. Basics of Digital Marketing and SEO – How Search Engines Work
2. Website Basics and Google Business Profile Setup
3. SEO Audit Report and Screaming Frog Tool
4. Keyword Research and Keyword Mapping
5. On-Page Optimization – Titles, Meta, Headings, Content
6. Off-Page SEO, Local Listings and Backlinks
7. Technical SEO – Sitemap, Robots.txt, Speed, Schema
8. Content Writing and Blogs That Rank
9. Google Search Console, GA4 and Tag Manager Setup
10. AEO and GEO – Optimization for ChatGPT and Google AI Overviews
11. Semrush – Keyword Tracking and Site Audit
12. Monthly SEO Report – Client Report in Looker Studio
Google Ads / PPC (Lectures 13–24)12 lectures
13. Basics of Google Ads and PPC – Auction, Ad Rank, Quality Score
14. Google Ads Account Setup – Billing, GST, Verification
15. Keyword Research for Ads, Match Types and Negative Keywords
16. Search Campaign Setup – Step by Step
17. Ad Copywriting – Responsive Search Ads
18. Ad Assets (Extensions) – Sitelinks, Callouts, Call, Location
19. Landing Page Optimization and Quality Score
20. Conversion Tracking – Google Tag, GTM and GA4
21. Bidding Strategy and Budget Planning
22. Performance Max, YouTube Ads and Remarketing
23. Campaign Optimization – Save Money with the Search Terms Report
24. Monthly Google Ads Report for Clients
Social Media / Meta Ads (Lectures 25–36)12 lectures
25. Basics of Social Media Marketing and Meta Ads
26. Meta Business Suite, Page, Instagram and Ad Account Setup
27. Meta Pixel and Conversions API
28. Audience Research – Reach the Right People
29. Campaign Structure and Setup – Campaign, Ad Set, Ad
30. Ad Creatives – Images, Videos and Reels (with Canva)
31. Ad Copywriting and Meta Ad Policies
32. Lead Generation Ads – Instant Forms and Click-to-WhatsApp
33. Custom and Lookalike Audiences – Retargeting
34. Budget, Bidding and A/B Testing
35. Campaign Optimization and Advantage+
36. Monthly Meta Ads Report for Clients
About this course
All three courses together — 36 real video lectures. Free traffic with SEO, instant leads with Google Ads, and sales on Instagram/Facebook/WhatsApp with Meta Ads.
The best-value package. Taught in Hindi.
Requirements
- No experience needed
- Laptop/computer and internet
Your educator
Ameya Shriwas
Founder & Lead Trainer · Digital Marketing
View profile ›🤝 This course is offered in partnership with Edukatz (Practical Learning Platform).