Google Ads guides
Practical, step-by-step guides on SEO, Google Ads, Meta Ads, Instagram and WhatsApp marketing — written for Indian businesses, freelancers and students. Want to see it done live? Our video courses are taught in Hindi.

Google Ads for Beginners: Run Your First Campaign in India
Run your first Google Ads search campaign in India: auction basics, GST billing, keywords, ad copy, assets, budgets, bid…

Google Ads Match Types and Negative Keywords Explained
Broad, phrase and exact match explained with Indian examples, plus negative keyword lists and a weekly routine to stop w…

Google Ads Budget: How Much Should Indian Businesses Spend?
How much to spend on Google Ads in India: work backwards from leads, estimate CPC, sample budgets by industry, bidding a…
Conversion Tracking: Google Tag, GTM and GA4 Setup Guide
Set up conversion tracking with Google Tag Manager and GA4: forms, phone and WhatsApp clicks, Google Ads conversions and…
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